General Session Lunch

Come together over lunch for new ideas, industry insights, and a shared look at how engineering firms can rethink the way they create, communicate, and capture value.

The ACEC Research Institute will share insights from its new research on value-based pricing, exploring how firms can move beyond traditional pricing models, better align fees with the value they deliver, and position themselves for a changing business environment.

Then, innovation expert and New York Times bestselling author Josh Linkner takes the stage for Big Little Breakthroughs. Linkner challenges the idea that innovation requires a massive disruption or once-in-a-generation idea. Instead, he shows how small, creative acts can become a practical, repeatable part of everyday work—helping leaders and teams solve problems, uncover opportunities, and drive meaningful progress.

Together, the session offers a fresh look at challenging long-held assumptions, finding new ways to create value, and building a culture where innovation can happen every day.