Trish Gallagher, Marketri LLC

Engineers don’t go into the field to do marketing or sales—they want to solve complex problems, design innovative solutions, and deliver high-quality work. Yet in professional services, the best way to market is by showcasing the people and their expertise. Clients hire engineering firms based on relationships, trust, and a proven track record. That’s why business development (BD) can’t be left solely to a dedicated sales team—it requires firm-wide participation. The challenge? Most engineers don’t feel comfortable with BD. That’s where “BD in a Box” comes in. This 45-minute session provides a practical, engineer-friendly approach to BD—one that integrates seamlessly into daily workflows without disrupting project deadlines or billable hours.

Earn 1 PDH by attending this session