For nearly 20 years in her career as a marketer and communicator primarily in the AEC industry, Crista Reed, CPSM has been asking professionals the same question: “What do you wish others knew?”

Part of her role as a PR/Communications Strategist at Freese and Nichols is translating these wish lists into effective messaging. However, especially in a firm with a more than 130-year legacy, her role is increasingly more about advocating for the teams she works with, finding ways to share, support and connect their goals with others across the firm, working with technical staff, business developers, corporate groups and other marketing professionals.