Kevin J. McMahon
Sessions
Beyond Billable Hours: Rethinking Pricing for the AI Era
Featuring Paul S. Chinowsky, Javier A. Baldor, Bill Ashworth, Kevin J. McMahon at 10:15 AM on Tuesday, October 27th.
Artificial intelligence is reshaping how engineering work is performed, challenging the traditional business model built around billable hours. As firms become more efficient, the question is no longer whether productivity will increase, but whether firms can capture the value they create. Based on the ACEC Research Institute's groundbreaking study on value-based pricing, this session explores…