Reg Prentice is the founder and CEO of TonicDM, providing project communication management for engineering and architecture firms. He earned his architecture degree from Victoria University of Wellington and spent twenty years at Gehry Partners and Gensler working on information management, design process, and innovation. He founded TonicDM in 2015 to turn daily email and large file transfers into a structured record of who decided what, when, and why. His work focuses on operational clarity with simplicity and rigor, keeping critical context findable without extra process. He brings a practice-grounded perspective to the intersection of design, technology, and operations.